To coincide with the 58th edition of the Salone Internazionale del Mobile, Marazzi has opens its new display location on Via Borgogna 2, expanded and completely refurbished to a design by architects Antonio Citterio and Patricia Viel, and also previews its the new collections of slabs in ultra-large sizes.
In their project for the Marazzi showroom, occupying a space of almost 400 square metres in the heart of Milan’s Durini design district, the architects have radically reshaped its interior layout to house the new ultra-large size stoneware slabs and Marazzi’s infinite collection of surfaces.
“There’s a kind of magic in Marazzi’s product design and development,” Patricia Veil explains. “Technology and creativity transform a generic and inert raw material into surfaces that evoke ancient workmanship, precious marbles, inlays, mosaic art and three-dimensional structures. To evoke this alchemy, the showroom project becomes a collector’s library, a Wunderkammer of colours and materials,a rug souk and a maze of rooms that form a constant visual sequence, yet are each different and surprising.”
The Marazzi collections are displayed in a succession of themed rooms which emphasise their exquisite beauty: from the large slabs hung like rich Persian carpets to the museum-like shelves which exhibit smaller size tiles that exemplify an endless collection of finishes, structures, surfaces and colours, each presented as a unique, unrepeatable object of great value.
“This display approach is completely new and original for the ceramics world,” comments Marazzi CEO Mauro Vandini, “and we believe it will offer a clearer understanding of the way our design and development work and ceramic materials are continually evolving.”
“No-one could deny that Milan is one of the world’s design and architecture capitals,” Mr Vandini adds, “and our intention is to ensure that the Marazzi showroom on via Borgogna continues to provide professionals and customers with a location that welcomes yet also surprises and impresses them, where they can explore the very latest applications of design and technology development in ceramic coverings.”
At the entrance to the showroom, a preview of the Grand Wood Tarsia collection, design Antonio Citterio Patricia Viel, which deploys the amazing decorative potential of wood and its structure and references the ancient art of inlay on the improbable, gigantic scale of the stoneware slab, creating a form of extremely realistic optical illusion.
Next to Tarsia, the new Marazzi Grande Marble Look Terrazzo collection of slabs, inspired by classical Venetian Seminato, and a homage to Triennale, the four curve tile designed by Gio Ponti and Alberto Rosselli for Marazzi in 1960, created in SistemStechnical stoneware.
The partners who have contributed to the showroom’s realisation include world design leaders such as Altai, B&B Italia, Ivano Redaelli, Maxalto, Tecnogym and Viabizzuno.
為了配合第58屆米蘭家具展（Salone Internazionale del Mobile），Marazzi在Via Borgogna 2揭幕了由建筑師Antonio Citterio和Patricia Viel設(shè)計(jì)的全新展廳，并展示了馬拉齊全新大板系列。
他們?cè)O(shè)計(jì)的Marazzi展廳項(xiàng)目，占據(jù)了米蘭著名設(shè)計(jì)街區(qū)——杜里尼設(shè)計(jì)區(qū)中心近400平方米的空間，建筑師徹底改造了展廳內(nèi)部布局，以便容納新的超大規(guī)格瓷磚和Marazzi豐富的產(chǎn)品系列。
“Marazzi的產(chǎn)品設(shè)計(jì)和開發(fā)有一股神奇力量，”Patricia Veil解釋說， “技術(shù)和創(chuàng)造力將一種常見的惰性原材料轉(zhuǎn)化為精美外觀，喚醒了古老的工藝、名貴的大理石、鑲嵌、馬賽克藝術(shù)和三維結(jié)構(gòu)。為了喚起這個(gè)魔力，Marazzi米蘭展廳項(xiàng)目搖身一變成為了——收藏家的圖書館。 色彩和材料的多寶閣、地毯露天市場(chǎng)和迷宮般的房間，形成一個(gè)恒定的視覺序列，每個(gè)不同卻又令人驚嘆。
Marazzi眾多產(chǎn)品分別展示在一系列主題客房中，強(qiáng)調(diào)了馬拉齊產(chǎn)品精致的美感：從像名貴波斯地毯般懸掛的魔毯大板到展示小規(guī)格瓷磚的博物館般的展架，體現(xiàn)了無(wú)窮無(wú)盡的飾面、結(jié)構(gòu)、表面和顏色。 每一個(gè)都是一件別具一格、無(wú)法重復(fù)的高價(jià)值單品。
Marazzi首席執(zhí)行官M(fèi)auro Vandini表示：“這種展示方式對(duì)于陶瓷世界來說是嶄新的創(chuàng)舉，”我們相信它將更清楚地表達(dá)我們的設(shè)計(jì)和開發(fā)工作以及陶瓷材料是持續(xù)發(fā)展的。”
“任何人都不能否認(rèn)米蘭是世界設(shè)計(jì)和建筑之都，” Vandini先生補(bǔ)充道，“我們的目的是確保通過Borgogna的Marazzi展廳繼續(xù)為專業(yè)人士和客戶提供一個(gè)既賓至如歸，又能帶來驚喜和留下深刻印象的空間，在此處他們可以探索陶瓷產(chǎn)品最新的設(shè)計(jì)和技術(shù)開發(fā)應(yīng)用。“
在展廳的入口處，由Antonio Citterio Patricia Viel設(shè)計(jì)的木紋大板系列——Tarsia躍入眼簾，它展示了木材及其結(jié)構(gòu)驚人的裝飾潛力，并參考了古老的鑲嵌藝術(shù)。令人嘆為觀止的巨大的木紋瓷磚大板，營(yíng)造了一種非常逼真的視覺錯(cuò)覺效果。
Tarsia旁邊是新的Marazz理石大板Terrazzo系列，靈感來自經(jīng)典的威尼斯水磨石。同時(shí)，展廳另一側(cè)則用于致敬Triennale（龐蒂系列），這是由Gio Ponti和Alberto Rosselli于1960年為Marazzi設(shè)計(jì)的四弧磚，采用SistemS技術(shù)系列瓷磚制作而成。
為展廳貢獻(xiàn)的合作伙伴包括以下世界著名設(shè)計(jì)品牌，如Altai，B＆B Italia，Ivano Redaelli，Maxalto，Tecnogym和Viabizzuno。
關(guān)于Marazzi
意大利馬拉齊集團(tuán)(Marazzi Group)，隸屬于美國(guó)《財(cái)富》500強(qiáng)企業(yè)-美國(guó)大型地面材料制造商美國(guó)莫和克工業(yè)集團(tuán)(Mohawk Industries,Inc.)，紐約證券交易所代碼(NYSE:MHK)。意大利馬拉齊集團(tuán)旗下有馬拉齊(Marazzi)和蜘蛛(Ragno)兩個(gè)瓷磚品牌，是歐洲大型的瓷磚制造商。瓷磚產(chǎn)地分布于意大利、西班牙、美國(guó)、俄羅斯和保加利亞5個(gè)國(guó)家，共19家工廠。2017年，意大利馬拉齊瓷磚全球銷量34.05億美元，約223億人民幣，位居2017年意大利陶瓷制造企業(yè)銷售額第一*（遠(yuǎn)超第2至第8名總和）。
*數(shù)據(jù)來源：《Tile International》（瓷磚雜志國(guó)際版）2018年第2期,40-50頁(yè)
所有版權(quán)歸屬于：Tile Edizioni srl
媒體對(duì)接
Marazzi Group Marketing Manager
意大利馬拉齊集團(tuán)市場(chǎng)部經(jīng)理
Elsie Liu 劉思忞
E: elsie.liu@marazzigroup.com
T: +86 21 8026 7068
www.marazzigroup.com
